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Take a roots-to-results approach to your haircare. Infused with biotin, this collection supports healthy-looking hair from scalp to strand. Perfect for those seeking a refreshed scalp and visibly stronger, healthier hair. Wake up your routine with formulas designed to keep your hair flourishing.
Tailored for thick, curly Type 4 hair, yet perfect for all curls and coils craving definition, this collection delivers hydration and unmatched curl definition. Powered by our Prime + Define™ styling system, it creates superior curl definition while keeping softness and manageability front and center.
Drench your hair in up to 5 days of uninterrupted moisture. This 5-step system is powered by Kalahari Melon and Aloe Vera to deliver deep hydration for softer, shinier, and more manageable hair. Each step works to build and lock in moisture, giving you low-maintenance, high-impact results that last from wash day to wash day.
Created to target frizz caused by dryness and humidity, this advanced system helps you achieve smooth, frizz-free styles, whether you're embracing your curls or going for a straight look. Featuring refrigerate-to-activate Cold Application Technology™, it works to naturally seal hair cuticles, locking in moisture and shine while ensuring your style stays sleek, manageable, and polished.
Bring your hair and scalp back to life with a nourishing blend designed to restore health and balance. Infused with antioxidant-rich mango butter and tulsi, this system delivers essential nutrients to moisturize, soften, and strengthen waves and curls. With every step, it replenishes hydration and promotes scalp health, giving your hair the care it needs to thrive.
Everyday haircare begins with the essentials. Designed to meet the unique needs of all hair types, this collection provides the perfect balance of hydration, nourishment, and care to keep your hair looking and feeling its best. With solutions for smoothing, restoring, and strengthening, it’s the ultimate go-to for healthy, manageable hair every day.
Give dry, thirsty hair the moisture it deserves. Specially formulated for curls and coils, this system locks in hydration from root to tip, transforming brittle strands into soft, shiny, and healthy hair. With every step, it delivers lasting moisture and nourishment to keep your natural texture defined, bouncy, and full of life.
Protect your hair while perfecting your style. Designed with Intense Heat Defense™ and Curl Pattern Protection™, this system shields your strands from heat damage while preserving your natural texture. Whether you’re straightening, curling, or blow-drying, it delivers the care your hair needs to stay strong, healthy, and beautifully styled.
Strengthen, lengthen, and protect with a system designed to care for your hair. This collection helps combat split ends and breakage while making protective styling easier to maintain. Each step supports healthier, stronger hair, so you can focus on your style while your strands thrive.
Elevate your haircare routine with a system designed to reduce shedding and promote retention, giving your strands the support they need to thrive. Formulated to target breakage at its source, this collection delivers nutrient-rich care to nourish both hair and scalp. By strengthening your strands and minimizing shedding, it helps you maintain length and achieve healthier, fuller-looking hair over time.
